Custom E-Commerce Development
Standard shop systems work well for standard products sold in standard ways. The moment your commerce logic gets specific - complex product configurators, B2B pricing, multi-supplier workflows, or checkout flows that don't fit a template - you need a platform built around your actual business model, not adapted from someone else's.
We build e-commerce platforms for -
- products too complex for a standard shop system to handle.
- B2B pricing logic that generic checkout flows weren't designed for.
- businesses where the configurator is the product.
- commerce models that don't fit a standard cart-and-checkout flow.
- companies that need to own their commerce infrastructure, not rent it.
You'll recognise some of this:
Commerce platforms fail when the business model doesn't fit the template.
Most e-commerce platforms are built around a straightforward model - product, cart, checkout, fulfilment. That works until your product needs configuration, your pricing depends on the customer, your supply chain involves multiple suppliers, or your B2B buyers have account-specific terms. At that point you're either building workarounds on top of a platform that wasn't designed for your use case, or you're changing how your business works to fit the software. We build the platform around your commerce model, not the other way around.`
What we build
Product Configurators
Complex configuration logic - dependencies, constraints, real-time pricing - built into the product experience so customers can specify exactly what they need.
B2B Commerce Logic
Account-specific pricing, approval workflows, purchase limits, and contract terms - built into the platform for buyers who operate very differently from consumers.
Multi-Supplier & Fulfilment
Order routing, supplier management, and fulfilment logic for commerce models where a single warehouse and a single supplier aren't the reality.
ERP & System Integration
Connected to your ERP, PIM, and logistics systems so inventory, pricing, and order data are always accurate without manual synchronisation.
In practice, not just on paper
"Beyonder built a custom configurator and integrated it seamlessly into our system landscape. That's only possible with a deep understanding of our products, processes, and customers."
- Lars Baier, Head of Digital Marketing & Media, MENNEKES Elektrotechnik GmbH & Co. KG
Let's scope your commerce platform
Tell us what your current shop system can't do and where the workarounds are costing you the most. We'll tell you what a custom commerce platform would actually involve and whether it's the right investment.
Free 30-minute consultation
We'll look at your commerce model, your product complexity, and your integration requirements and give you an honest picture of what building it properly would take.
Custom E-Commerce - the honest answers.
When your commerce model is specific enough that standard platforms require too many workarounds to function properly. Complex configurators, B2B pricing logic, multi-supplier fulfilment, and account-specific terms are all use cases where standard platforms create more friction than they remove. If you're spending more time working around the platform than selling, custom is usually the right direction.
Yes, ERP, PIM, and logistics integration are standard parts of most commerce projects. We assess your existing systems during scoping and design the data flows so inventory, pricing, and order data stay accurate without manual synchronisation.
B2B commerce logic is built into the platform from the start: account-specific pricing, purchase approval chains, contract terms, and buyer hierarchies are designed as core features, not added as plugins that approximate what you actually need.
A focused commerce platform with a single product type and straightforward checkout can launch in 3 to 5 months. A full platform with complex configurators, B2B logic, and multiple system integrations typically takes 6 to 12 months. We scope before estimating so the timeline reflects your actual complexity.
We architect for the traffic volume and catalogue size you're targeting, not just what day one looks like. That includes infrastructure decisions, caching strategy, and search performance - made upfront, not when the platform starts struggling under load.
You do. The codebase is yours, documented and structured so any competent development team can maintain or extend it. We offer ongoing support and development contracts for clients who want to continue iterating after launch.