Custom E-Commerce Development
Standard shop systems work well for standard products sold in standard ways. The moment your commerce logic gets specific - complex product configurators, B2B pricing, multi-supplier workflows, or checkout flows that don't fit a template - you need a platform built around your actual business model, not adapted from someone else's.
We build e-commerce platforms for -
- products too complex for a standard shop system to handle.
- B2B pricing logic that generic checkout flows weren't designed for.
- businesses where the configurator is the product.
- commerce models that don't fit a standard cart-and-checkout flow.
- companies that need to own their commerce infrastructure, not rent it.
You'll recognise some of this:
Commerce platforms fail when the business model doesn't fit the template.
Most e-commerce platforms are built around a straightforward model - product, cart, checkout, fulfilment. That works until your product needs configuration, your pricing depends on the customer, your supply chain involves multiple suppliers, or your B2B buyers have account-specific terms. At that point you're either building workarounds on top of a platform that wasn't designed for your use case, or you're changing how your business works to fit the software. We build the platform around your commerce model, not the other way around.`
What we build
Product Configurators
Complex configuration logic - dependencies, constraints, real-time pricing - built into the product experience so customers can specify exactly what they need.
B2B Commerce Logic
Account-specific pricing, approval workflows, purchase limits, and contract terms - built into the platform for buyers who operate very differently from consumers.
Multi-Supplier & Fulfilment
Order routing, supplier management, and fulfilment logic for commerce models where a single warehouse and a single supplier aren't the reality.
ERP & System Integration
Connected to your ERP, PIM, and logistics systems so inventory, pricing, and order data are always accurate without manual synchronisation.
In practice, not just on paper
"Beyonder built a custom configurator and integrated it seamlessly into our system landscape. That's only possible with a deep understanding of our products, processes, and customers."
- Lars Baier, Head of Digital Marketing & Media, MENNEKES Elektrotechnik GmbH & Co. KG
Product configurators for complex products
For configurable products, the configurator is much more than a handy shop feature. It is where product knowledge, technical possibilities and commercial rules come together.
A custom product configurator defines which combinations are possible, shows or hides options based on earlier choices and calculates the price in real time. Based on the chosen configuration, it can also generate product specifications, quotes or other documents automatically.
The final configuration then goes straight to the systems that handle order processing, planning or production. This makes the configurator the link between what your customers put together online and what your organisation needs to deliver afterwards.
B2B e-commerce with customer-specific pricing and processes
B2B sales work differently from consumer sales. Not every customer has the same price agreements, payment terms, product range or permissions. And an order often needs internal approval before it becomes final.
A custom B2B e-commerce platform makes these agreements part of the customer account. After logging in, a user sees their own product range, contract prices, order history and relevant documents. Within larger accounts, multiple users can have different roles and purchasing rights.
If your customers also need access to documents, service processes or other self-service features besides ordering, the shop can be combined with a customer and partner portal.
Connecting e-commerce with ERP, PIM and logistics
In complex e-commerce, much of the process happens behind the shop. Your ERP holds customer and order data, a PIM manages product information, and your logistics system knows which stock is available and when an order can be delivered.
We connect these systems to your e-commerce platform through APIs, so data flows automatically between every part of your system landscape. A price change no longer has to be updated by hand in several systems, and an online order can start the order process behind it straight away.
If your order, inventory or resource processes don’t fit standard software themselves, the commerce platform can also connect to a custom ERP.
When does a custom e-commerce platform make sense?
Custom development pays off when the rules you sell by are part of what sets you apart. For example, when your products need complex configuration, business customers have their own price agreements, or order processing depends on multiple suppliers and systems.
The number of workarounds is another signal. If your team keeps correcting prices, transferring orders by hand, syncing product data or working around platform limits with plugins, your technology ends up creating more work than it saves.
Not every online shop needs a custom solution. For a standard product range with a regular checkout, a platform like Shopify is often the more efficient choice. A custom platform becomes worthwhile when standard software limits exactly the products, processes or business models that set your company apart from the competition.
Let's scope your commerce platform
Tell us what your current shop system can't do and where the workarounds are costing you the most. We'll tell you what a custom commerce platform would actually involve and whether it's the right investment.
Free 30-minute consultation
We'll look at your commerce model, your product complexity, and your integration requirements and give you an honest picture of what building it properly would take.
Custom E-Commerce - the honest answers.
When your commerce model is specific enough that standard platforms require too many workarounds to function properly. Complex configurators, B2B pricing logic, multi-supplier fulfilment, and account-specific terms are all use cases where standard platforms create more friction than they remove. If you're spending more time working around the platform than selling, custom is usually the right direction.
Yes, ERP, PIM, and logistics integration are standard parts of most commerce projects. We assess your existing systems during scoping and design the data flows so inventory, pricing, and order data stay accurate without manual synchronisation.
B2B commerce logic is built into the platform from the start: account-specific pricing, purchase approval chains, contract terms, and buyer hierarchies are designed as core features, not added as plugins that approximate what you actually need.
A focused commerce platform with a single product type and straightforward checkout can launch in 3 to 5 months. A full platform with complex configurators, B2B logic, and multiple system integrations typically takes 6 to 12 months. We scope before estimating so the timeline reflects your actual complexity.
We architect for the traffic volume and catalogue size you're targeting, not just what day one looks like. That includes infrastructure decisions, caching strategy, and search performance - made upfront, not when the platform starts struggling under load.
You do. The codebase is yours, documented and structured so any competent development team can maintain or extend it. We offer ongoing support and development contracts for clients who want to continue iterating after launch.