REWE Torhunger

For REWE Torhunger, Beyonder developed a modern content platform that appeals to young female footballers, parents and coaches alike. From the initial concept through UX and UI design to technical implementation, an interactive content hub was created featuring challenges, quizzes and videos, which conveys sound nutritional knowledge in an engaging way and encourages the target audience to engage with the platform over the long term.

The new website provides information about Torhunger to three target groups: young footballers, their parents and their coaches. The task was to appeal to all three target groups and provide information on healthy eating and sport.

A particular challenge was to continually inspire this young and media-savvy target group to engage with Torhunger, whilst at the same time providing reliable and scientifically sound information on healthy eating for sport.

"Beyonder really took the time to understand our target audience and our needs. A bespoke IT project carried out in close consultation, delivering an excellent result. We’re delighted with the new REWE Torhunger.de website and the CMS behind it. Top quality and within budget."

The new Torhunger website was developed as a content hub within Stil magazine. It serves as a central source of information on the DFB partnership – featuring numerous articles and videos. Changing challenges, interactive quiz elements and social media integration ensure the site remains an attractive destination in the long term.