Ströer

A new standard for out-of-home planning. Commissioned by STRÖER, Beyonder has developed a web-based self-service tool for STRÖER customers and reimagined out-of-home advertising online. Whether at train stations, on public transportation, or on traditional billboards, STRÖER—as a leading digital multi-channel media agency—offers the right solution for businesses of all sizes.

The new STRÖER out-of-home marketplace was designed to be the go-to platform for customers and agencies looking to plan campaigns quickly and easily. The focus was clearly on the customer and user experience.

Customers should be guided digitally through the process of creating a tailored media plan, from the initial idea to the booking request. As a technology partner, Beyonder has taken on consulting, agile project management according to SCRUM, as well as implementation and support for the STRÖER Marketplace. The design and reinvention of the Marketplace are the brainchild of Wahnsinn Design.

The STRÖER Marketplace presents itself in a whole new light with modular out-of-home solutions. Marketing-oriented modules and features—such as planning objectives, area selection, and theme channel selection—have been redesigned and reimagined.

STRÖER employees have direct access to an internal admin portal that is linked to the STRÖER database. STRÖER customers can easily place, explore, and customize their out-of-home advertising plans within their own environment. Create and be amazed.