REWE, as a leading player in the European retail sector, has set a new standard with this innovation. The updated product testing platform brings consumers and manufacturers closer together, impacting both customer experiences and product development.
Greater Engagement
& Valuable Insights
& Valuable Insights
Innovating with REWE for better product testing
Why Innovation Was Needed
With 30,000 employees and an extensive range of food, household products, and private labels, REWE continually strived for improvement.
The existing product testing platform was already popular, but there was room to:
Further increase user engagement.
Present brands in a unique, personal way.
Better match products with the right testers.
Additionally, there was a need for a future-proof technical foundation that is robust enough to meet evolving needs.
The solution
An updated product testing platform that is accessible, efficient, and user-friendly. Personas formed the foundation for an intuitive design, and accessibility played a key role. The technical architecture combines a powerful Django backend with a server-side rendered frontend in Next.js, supported by integration with Single Sign-On via the REWE customer account.
Impressive
results
The updated platform not only provides consumers with a smooth and user-friendly experience but also provides manufacturers with valuable insights to improve and optimize their products. Some key results:
Increased User Engagement
Thanks to a personalized approach and more efficient matching.High-Quality Content
Used in campaigns to strengthen brand identity.Optimal Accessibility and Performance
Meeting the current and future demands.
Impact and Collaboration
By working together towards this innovative solution, REWE has not only made progress but truly rewritten the rules. The process was characterized by a clear vision, close collaboration, and technical expertise. As Magdalene Rynkiewicz, Head of Customer Insights & Media at REWE Group, beautifully put it:
"Flexible, open, fun – and at the same time, absolutely reliable. Working with this partner is a pleasure. They think along, bring creative impulses, and impress with speed and quality."
How Innovation Makes a Difference
The updated REWE product testing platform demonstrates how innovation and customer orientation can go hand in hand. It provides a solution that remains relevant not only today but also in the future. A system that connects consumers, empowers manufacturers, and gives sustainability in retail marketing a new definition. It’s an example of how technology can truly make a difference.